For Physical Studios, a private classical Pilates studio in Los Angeles, I created a bold and dynamic visual identity that balances energy and professionalism. The design incorporates a vibrant color palette of primary colors to evoke a sense of strength, vitality, and movement—core values that reflect both the physicality of Pilates and the studio’s vibrant community. The logo combines clean, modern typography with playful yet purposeful design elements, ensuring it feels approachable yet authoritative.